web · Australia · 2023

Delhi O Delhi

Restaurant site built around two competing calls to action

Duration3 months
Team2 engineers
StackWordPress · PHP · Payment gateway
Livedelhiodelhi.com.au

The problem

A customer arriving on the homepage wants one of two very different things — a table tonight or delivery in twenty minutes. Most restaurant sites bury one of them.

How we approached it

Both actions given identical visual weight in the header and again over the hero, so neither journey is the second-class option.

Seasonal offer bar is owner-editable, because promotions that need a developer never actually run.

Architecture

Menu

Owner-editable menu with per-item availability and dietary flags.

Booking

Table reservations with covers, sittings and function enquiries.

Ordering

Takeaway cart with pickup windows and card payment.

Promotions

Scheduled offer bar, editable from the dashboard.

Outcome

  • Both revenue paths get equal prominence rather than one cannibalising the other.
  • Promotions now go live the same day they are decided.

2 CTAsorder and book, neither buried.

Tell us the hard part. That is the bit we want.

A 20-minute call, no deck. Bring the problem you have not been able to hand to anyone else.